ENGLISH

Telemundo 51 Miami/WSCV outperforms all of its market competitors in Daytime, Early Fringe and Primetime

March 10, 2016

Maribel Ramos-Weiner

Noticiero Telemundo 51's Fausto Malavé and Daisy Ballmajó

Telemundo 51 Miami/WSCV outperforms all of its market competitors in Daytime, Early Fringe and Primetime across all key demographics and continues its ratings dominance at 5:30pm, 6pm and 11pm.Telemundo 51 was the most-watched station in the market sign-on to sign-off among key demos, Adults 18 to 49 and Adults 25 to 54, at the close of the February 2016 Sweep period. Additionally, Noticiero Telemundo 51 at 5:30pm ranked number one, regardless of language among Adults 18 to 49 and Adults 25 to 54. At 6pm Noticiero Telemundo 51 ranked number one among Adults 18 to 49 and Adults 25 to 54. Additionally, Noticiero Telemundo 51 at 11 PM ranked number one among Adults 18 to 34.“It is a humbling honor for Telemundo 51 to achieve a first place finish among all South Florida stations. While ratings are important, we are driven by what our viewers and communities demand and expect from us and that is best-in-class reporting that resonates with them,” said Jorge Carballo, president and general manager, Telemundo 51 Miami.Specifically, Noticiero Telemundo 51 outperformed its competitors by having the most-watched local newscasts regardless of language at 6pm (Monday to Friday) among Adults 18 to 49 and Adults 25-54 and at 11pm (Monday to Friday) among Adults 18 to 34. The station’s early local newscast, Noticiero Telemundo 51 at 5:30pm, (Monday to Friday) was the most-watched newscast in the market regardless of language among Adults 18 to 49 and Adults 25 to 54 and has held this ranking for 16 consecutive months since the station launched this newscast in this time period in November 2014.