Garza to lead research, insights, and analytics to inform programming, marketing, and digital strategies across the portfolio
Telemundo announces SVP of Research Strategy & Insights
28 de abril de 2021
NBCUniversal Telemundo Enterprises announced the appointment of Federico Garza as SVP of Research Strategy and Insights.
In this role, Garza joins the company to lead research, insights, and analytics to inform programming, marketing, and digital strategies across the portfolio. Garza will report to Mónica Gil, Chief Administrative and Marketing Officer at NBCUniversal Telemundo Enterprises.
Garza will be responsible for overseeing and developing comprehensive research plans through consumer insights, data capabilities, and multiplatform measurement that will help drive and underscore the long-range business objectives across Telemundo.
Leveraging his expertise in audience measurement, content programming, and quantitative and qualitative research, he will integrate consumer, media, and marketplace intelligence to support Telemundo’s properties anchored on the U.S. Latino population.
Garza will oversee primary and secondary research and drive data-driven recommendations to enhance Telemundo’s multiplatform strategy and deliver on the content needs of the growing Latino consumer.
“As Latinos and the industry continue to evolve, Federico’s vast knowledge and diverse background across media, technology, and communications will be instrumental in strengthening our market leadership in the shifting landscape,” said Gil.