Previously, Figueroa was the VP of Marketing for Sony Pictures Latin America & Brazil
Telemundo appoints María Isabel Figueroa to VP of Marketing
06 de noviembre de 2015
Telemundo Network appointed María Isabel Figueroa to VP, Marketing. Figueroa is based in Miami and reports to Aileen Angulo Merciel, SVP, Marketing and Creative, Telemundo Network.In her new role, Figueroa will spearhead the strategic development and execution of all brand and off-air marketing initiatives, as well as leverage and increase Telemundos position in the marketplace. She will also oversee consumer marketing with a focus on the creation and establishment of fresh, state-of-the art approaches, and will supervise nationwide events and the networks media buys. In addition, Figueroa will oversee developing marketing partnerships across the NBCUniversal brands.Maria Isabels strong digital marketing background and overall consumer engagement expertise make her a great asset to our award winning marketing team. Under her leadership, I am confident that the network will increase brand awareness and continue to develop new, innovative ways to engage our consumers," said Angulo Merciel.Previously, Figueroa was the VP of Marketing for Sony Pictures Latin America & Brazil, and was responsible for driving brand awareness, growth, engagement and consumer experiences for Sony Pictures Television Networks.