Maribel Ramos-Weiner, New York|22 de octubre de 2017
During the special session Trends in FIFA World Cup Coverage, Ray Warren, president of Telemundo Deportes appeared optimistic regarding the performance they will have with the event that will be aired for the first time on the Telemundo screen. He said they are prepared to offer the best coverage.
He emphasized that they will arrive at the World Cup as the number one Hispanic network in primetime. They had expected to reach that position during the World Cup, but are already there.
Jim Bell, Production and Programming president at NBC Olympics Production and executive producer of the World Cup for Telemundo; Laura Molen, EVP, Advertising Sales at Lifestyle Group and Telemundo Enterprises at NBCUniversal and Eli Velázquez, EVP, Production, Programming, and Content at Telemundo Deportes, accompanied Warren.
Molen highlighted that the World Cup captivates advertisers from the automobile, entertainment, telecommunications, and beverage categories. “Research proves that the Hispanic consumer is more prone to make purchases through mobile phones and apps than non-Hispanics and advertisers see this as an incredible opportunity to connect with this passionate audience,” he stated.
For his part, Velázquez highlighted that the upcoming important date of the World Cup will be the draw that will take place on December 1. He announced the debut of a new show titled ¡Qué Momento! for December 2 and the broadcast of four special editions of Rumbo al Mundial for 2018, before the Cup that starts on July 14.