Telemundo, E! and Universo make history with Latinx Now!,
the first-ever total-market entertainment program produced in English and Spanish for bicultural audiences across U.S. and Latin America, premiering Wednesday, October 3. Verizon is the launch partner of Latinx Now!
, and will be featured across the program’s multiple platforms via brand integrations.
Hosted by influencers Christian Acosta, Nastassja Bolívar and Claudia Vergara and a special guest host every week, the 30-minute show covers the latest news stories in entertainment, candid interviews with celebrities and highlights talent in fashion, style, beauty and more, with a focus on creating culturally-relevant content that provides crossover appeal and addresses Hispanic passion-points and interests.
Every Wednesday, the show will feature top celebrities such as Luis Fonsi, Becky G, Sofia Carson, Kevin Hart, Fat Joe, Malu Trevejo, Karol G, Ozuna, Leslie Grace, CNCO, Alex Sensation, Al Madrigal, C Tangana, De la Ghetto and Ignacio Serricchio, among others.
“We’re thrilled about our new multi-platform partnership with E!, expanding Telemundo’s powerful digital portfolio to bring relevant and engaging content to our GenM (millennial, multicultural, mobile) audience and offer more choices and flexibility. E! is a natural partner and this gives our multicultural and bilingual audiences a seamless, one of a kind experience on the channels of their choice and in their preferred language,” said Peter Blacker, EVP of NBCUniversal Telemundo Enterprises Revenue Strategy & Innovation. Latinx Now!
is available on the Telemundo Entretenimiento YouTube channel and Universo Cable, which will air the Spanish-language version every Wednesday at 1pm ET. E! News’ YouTube channel will present the English version every Wednesday at 3pm ET/12 PT, in-addition to clips and articles showcasing Latinx Now!
on their website, Eonline.com. It can be also accessed on Telemundo.com and Universo’s YouTube channel for segments of the show.
“In order to harness the full power of the NBCUniversal portfolio on behalf of our clients, it will become increasingly important to create opportunities for brands to reach their target consumer across our properties. LatinX provides the E! and Telemundo consumers, who are young, mobile and social, with content they crave, as well as affords marketers the opportunity to engage this powerful consumer group,” said Laura Molen, EVP, Lifestyle and Hispanic Advertising Sales, NBCUniversal.
“As we continue to expand on E! News’ growth and success as one of the foremost multiplatform entertainment news and women’s lifestyle brands, we are excited to partner with Telemundo and Universo to launch the first entertainment news series produced for multicultural and bilingual audiences,” said John Najarian, EVP and GM of E! News and Digital.