Vanessa Maldonado, Mexico City|01 de octubre de 2013
Telemundo Medias president, Emilio Romano, was part of El Nuevo Reto de los Medios Masivos panel, from the Forbes Forum that was held in Mexico D.F. last Tuesday 25th. There, he assured the necessity of Mexico to take back and reactivate the machinery of content production. Mexico is a great center for audiovisual content creation. We have to reactivate all this machinery, because now there is not only TV, there are other media like Netflix or TV Everywhere. If we do not create high quality content, we will fall behind on this creative and very important industry, where Colombia and Argentina are now becoming leaders in creativity, he commented.The executive highlighted the issues distribution and pointed that the legislative changes in Mexicos telecommunications allow players in this industry to have an opening in the content creation, where there are a lot of ways of distribution, and it is mandatory that México take back its place in the creation of content. He added that Telemundo is the second most important company within the Hispanic media in the U.S. after Univision. It is also the second producer of telenovelas in the entire world after Televisa. We do not have any external distributors, so we had to create a machinery to produce all the prime time content, telenovelas> and sports. We have recently acquired the rights for the 2018 and 2022 World Cup.