Telemundo Network announced it has joined forces with the Red Cross to help raise funds for the victims of Hurricane Irma in Florida.
Complementing the continuous news coverage led by national Telemundo News anchor Jose Díaz-Balart and the local Houston, Miami and Puerto Rico station’s news reporting teams, the combined awareness and fundraising initiative will help collect funds for the victims of the devastating hurricanes, a large number of which are Hispanics, through www.elpoderenti.com/cruzroja
or by calling 1-800-596-6567.
Under the banner of corporate social responsibility initiative, El Poder En Ti
(The Power in You
) the Telemundo network will help to create awareness through its programming and resources across its on-air and digital platforms.
"We are proud to partner with the Red Cross and Hand in Hand to help those affected by Hurricane Irma. Our community has been directly impacted by Irma and Harvey, and we are committed to leveraging all our platforms to create awareness and raise funds for those affected at a critical time in our country," said Mónica Gil, EVP of Corporate Affairs, NBCUniversal Telemundo Enterprises.
"Our Telemundo stations in Houston, Puerto Rico and Miami are those communities' first point of information and have been delivering continuous hurricane coverage to help their audiences stay informed before, during and after each storm. Thanks to the collaboration with Telemundo Network and the Red Cross alongside our team's tireless efforts, our viewers have access to vital safety information," said Manuel Martínez, president, Telemundo Station Group.