Telemundo kicks-off casting process for Yo Soy El Artista in several cities of the U.S.
08 de abril de 2014

Telemundo announced it kicked off the casting process for Yo Soy El Artista, a new musical competition and weekend primetime series to premiere in the fall. Starting this week, interested participants will be able to apply at {} and show producers will hold casting sessions in May across top markets including Miami, Puerto Rico, Chicago, Houston, New York and Los Angeles. “With Yo Soy El Artista we are looking for uniquely talented individuals who can sing, dance and perform; what we call a true Artist,” said Jesús Torres-Viera, executive vice president of Programming at Telemundo. “Fulfilling the dream of becoming the Artist, means overcoming multiple challenges, demanding auditions and long days of hard work. We are looking for truly committed contestants.” As announced at the NATPE Market & Conference earlier this year, Telemundo and Spain’s Reset TV partnered to jointly own, develop, produce and distribute this 13-episode, two-hour reality series based on an original concept from Reset TV founders Toni Cruz and José María Mainat, the creators of popular entertainment formats such as Crónicas Marcianas (Martian Chronicles), Mira Quién Baila (Look Who’s Dancing) and Operación Triunfo (Star Academy), among others. “We are delighted to kick-off the casting process for El Artista. Our goal is to produce an innovative concept of talent reality competition that would contribute to bring a different way of watching television in Spanish-language moving forward. To be the ultimate Artist, it takes more than great singing ability or dance skills. We are looking for a performer with a full range of ability, star quality, appeal and showmanship," said Toni Cruz, managing director and executive producer of Reset TV Corp.