La Reina del Sur has been one of the factors contributing to increase engagement across digital platforms
Telemundo leads as Spanish-language network in weekday 8-11pm primetime A18-49 and A18-34 for the third consecutive season
10 de septiembre de 2019
For the third consecutive season, Telemundo is on track to be the #1 Spanish-language network in weekday 8-11pm primetime among Adults 18-49 (607,000) and Adults 18-34 (251,000).
Telemundo placed, once again, among the top five broadcast networks with NBC, ABC, CBS and FOX among Adults 18-49 and Adults 18-34. The network is also trending to extend its lead to Monday–Sunday 8-11pm prime, excluding specials, while it continues to close the gap versus Univision in Total Day. Additionally, for the first time ever, this season Telemundo dominated as the #1 Hispanic network both in the weekday 9pm hour and 10pm hour.
“For the third consecutive year, Telemundo has demonstrated it is the undisputed leader in prime time, across all platforms. Our network continues to strengthen its connection with today’s Latinos by providing contemporary entertainment, sports and news content that clearly resonates with this rapidly growing market. We are thankful to our viewers for making us their preferred choice and look forward to continue offering them the premium content that has redefined the Hispanic media landscape for years to come,” said César Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group.
Telemundo’s programming is also leading in engagement across digital platforms. Streaming on the Telemundo app has more than doubled (+130%) in the last year, driven by the success of La Reina del Sur and Betty en NY.
For the past three years, the network reached the largest audience on YouTube among TV broadcast networks, regardless of language, and, for the last eight, has placed as the top Hispanic network on VOD.
Telemundo continues to drive the social conversation as the #1 most engaging TV broadcast network regardless of language speaking to the powerful fandom the company has built and its ability to tap into the cultural zeitgeist with its programming.