01 de noviembre de 2012
Telemundo Media announced today the appointment of Gregg Liebman to senior vice president of Advertising Sales Insights & Strategy, effective immediately. Liebman will report to Doug Darfield, executive vice president of Research and Strategic Insights, Telemundo Media, and will be based in New York.In this role, Liebman will be responsible for directing research teams producing strategic sales insights and collateral materials for the Telemundo Network, mun2 Cable Network, and Telemundo Digital Sales. He will partner with Darfield and Jacqueline Hernández, COO, Telemundo Media, in leveraging consumer insights and case studies to articulate to the marketplace brand value propositions for advertisers across all Telemundo properties.Greggs industry expertise provides him with a unique long-term perspective on the marketplace and the latest research trends. His vast experience on both the agency and network side will be a great addition to our team and will help us showcase the value of our portfolio to serve the evolving needs of our clients and partners with the latest industry and consumer insights and research, said Darfield.Previously, Liebman served as senior vice president, Advertising Sales and Sports Research at Turner Broadcasting from 2004 to 2012. In this role, he led all advertising sales and sports research for the Turner linear and digital properties and was responsible for the upfront strategy and marketplace positioning.