Mike Rosen, EVP of Advertising Sales of Telemundo Media

Telemundo Media will be offering Total Market solutions at the upfront

Maribel Ramos-Weiner|25 de abril de 2014

New shows Telemundo Media will be presenting this upfront season include the adaptation of Les Miserables, with Aracely Arámbula taking on the main role, and the music reality competition Yo Soy El Artista, produced in partnership with Spain’s Reset TV, which premieres in September. “We want to have reality shows around the year on Telemundo,” says to PRODU, Mike Rosen, EVP of Advertising Sales of Telemundo Media. As part of the broadcast rights acquired for the FIFA World Cup between 2015 and 2022, the group will air events such as the Women’s World Cup and the Beach Soccer World Cup. Rosen added that during this upfront, Telemundo Media would offer its clients Total Market solutions. “The theme for us is that we are really offering advertisers and agencies the opportunity to look at Total Market solutions across not only Telemundo Media, but the broader NBCU portfolio as well and we are newly structured to be fully integrated to NBCU. Some of the things we talk about will have the ability to expand in other parts of the NBCU world which is very exciting for us,” added Rosen. Most recently, Telemundo has partnered with NBCUniversal Domestic TV Distribution to launch a new co-branded weekly segment called Access Hollywood Al Rojo Vivo, which airs on Fridays at 5pm ET on the Spanish-language network's Al Rojo Vivo con María Celeste. Also, Telemundo’ singing competition La Voz Kids is on its second season, being produced from Universal Orlando Resort. “We also premiered Top Chef Estrellas, which was produced by Magical Elves and filmed in New Orleans, in the same kitchen and with the same team as Bravo’s version, combining the best of that successful franchise with some variations for the Hispanic market. These partnerships are a clear example of how we are leveraging the NBCUniversal properties to develop and produce relevant content for the Hispanic market,” added Rosen. Telemundo Media is also considering real time advertising. “We could change advertising every night as part of the live viewing experience,” he added.