Telemundo: Original content and innovation are the foundations of the dramatic shift that has taken place in the network

Luis Silberwasser, president of Telemundo -who has been at the head of the network for 14 months- expressed that the dramatic shift the network has taken is based on a strategy that has two main aspects: original content and innovation.Silberwasser, who had a conversation with María Celeste Arrarás from Al Rojo Vivo and Noticiero Telemundo during the 13th Annual Summit of Hispanic TV in Nueva York, said they believed deeply in innovation. He added that the success the 10pm schedule has had is due to superseries, which regularly register an audience of 1 million Adults 18-49. He indicated that Celia, the biographical musical series produced by FOXTelecolombia and RCN, has managed to improve by 40% the 8pm schedule for the channel.Silberwasser said that immigration changes have affected the audience for TV in Spanish and that for the first time, Hispanics who dominate the Spanish language will represent less than 50% of TV viewers. However, he thinks this offers new opportunities.“Hispanic´s influence in this culture is big, he expressed.He announced that among the novelties they have in store is a huge event regarding the US elections (#yodecido). He also mentioned that November 7th is the debut of the new bet for Saturdays –¡Qué noche! con Angélica y Raúl-, that in January 2016 they will launch Gran Hermano and that more superseries are coming.