César Conde, NBCUniversal: Telemundo for three years in a row as the #1 destination for content across all platforms
Telemundo retains lead in weekday primetime A18-49
17 de diciembre de 2019
For the third consecutive year, Telemundo has retained its lead as the #1 Spanish-language network in weekday 8-11pm primetime among Adults 18-49 (612,000) and Adults 18-34 (257,000), according to Nielsen.
For the first time in the network’s history, Telemundo also outperformed Univision in general market primetime among Adults 18-34 (+4%) and closed the gap among Adults 18-49.
During 2019, Telemundo continued to rank among the top five broadcast networks alongside NBC, ABC, CBS, and FOX, and outperformed the majority of English-language cable networks including TBS, TNT, MTV, and others, among Adults 18-49 and Adults 18-34 in weekday prime.
The network also registered the highest composition of Adults 18-34 (19%) out of Total Viewers among broadcasters. Fueled by the success of its weekday prime-time line-up, during this past year Telemundo delivered the highest share in its history (45%), marking its seventh consecutive year of share growth among adults 18-49. Additionally, this year marked a first for Telemundo as the #1 Hispanic network in both the weekday 9pm and 10pm hours, led by Betty en NY, and by La Reina del Sur respectively.
“It is a privilege that Hispanics have chosen Telemundo for three years in a row as the #1 destination for content across all platforms. As our community continues to evolve and have a larger influence in all aspects of our society, Telemundo is committed to super-serve them with innovative original content, outstanding news coverage and world-class sporting events produced to entertain, inform and empower the Latino of today,” said César Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group.