Following the success of the first three seasons of {El Señor de los Cielos;www.produ.com/television/videos/index.html?noti=10737} (60x60’), starring Rafael Amaya, Telemundo announced the launch of an innovative Communications and Marketing campaign to herald the premiere of the fourth season of the super series on Monday, March 28 at 10pm/9c. The campaign features an interactive El Señor de los Cielos video game, accessible via Telemundo.com and Facebook, and more digital content, including more than 30 exclusive pieces as well as talent appearances around the country giving fans a chance to interact with the series' stars. As the new season begins, Aurelio Casillas (Rafael Amaya) will be able to manipulate like puppets his high-ranking government allies, giving him the hold on power he has always dreamed of. But, this time, it is not the law but rather his health that interferes with Aurelio's ambitions as a serious kidney disease turns his own blood into his deadliest enemy.The El Señor de los Cielos interactive game, available on all Telemundo.com digital platforms and social media, including Facebook, lets fans interact face to face with Aurelio and help him escape from death. The digital campaign for the new season also features exclusive content, including never-before-seen interviews with the cast and promotional art for the campaign Pa'Morir Nacimos, highlighting the characters and the disease that becomes Aurelio's most formidable opponent in the coming season.El Señor de los Cielos is an original Telemundi Studios production filmed in Mexico by Argos Televisión. Written by Luis Zelkowicz, the series is directed by Danny Gavidia, Jaime Segura and Carlos Villegas, with José Gerardo Guillen and Marcela Mejia as executive producers.