Telemundo: The super series strategy sets the stage for the future

2014 was a great year for Telemundo, partly because of the success of the 10pm slot with its super series –El Señor De Los Cielos, Señora Acero-, where the network considers itself pioneer and has set the stage for the strategy of the next few years with a product that is innovative, ambitious and very different to what the audience can watch in the market.“When we analyzed what attracted audiences to super series, we realized this is a much different product to what Hispanic viewers are accustomed to. We’re giving them a product with higher production quality, where the stories better reflect the realities of living in 2014. These are not traditional telenovelas or made up stories. In many cases, they are based on real people or events,” said Luis Silberwasser, president Telemundo since May of 2014.Another part of the strategy is to continue investing in original productions. According to Silberwasser, an aspect of the strategy of Telemundo centers on the notion that the U.S. audience “is our hero.” This is reflected on shows like La Voz Kids, Caso Cerrado and Al Rojo Vivo.The fourth great pillar of the strategy is sports, where Telemundo (and its sister network NBC Universo) kicks off FIFA broadcasts with four tournaments in 2015. “As a network, Telemundo is stronger in the area of news, and in sports we are the official home of the World Cup with all FIFA tournaments this year,” added Silberwasser.