Titulares y Más expands offering omnichannel experience

Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, this sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.

TYM will air on a new time slot at midnight during the week, while the weekend edition will continue on its regular scheduled slot at 11pm ET (or following local news). In addition, TYM will launch original short-form content on Peacock, NBCUniversal’s new streaming service launching later this year, expanding the brand with original content from the show’s extensive library of segments and interviews, combined with content from TYM+, the show’s video podcast.

“We are reimagining TYM triggered by the Latino sports fan’s exponential growth in video consumption across all platforms. TYM is expanding and evolving to become a multimedia content brand tailored to the fan’s need and consumption habits while giving them a seamless experience across all platforms,” said Ray Warren, president of Telemundo Deportes.

This multiplatform expansion comes as TYM celebrates its 15th year anniversary with an all-encompassing rebranding of the show to deliver – in a casual studio environment – entertaining sports content that is an alternative to traditional sports television. The new format features dynamic segments and social media interaction produced to fit all platforms, as well as brand-new studio elements that include a new set look, graphics, and music elements.

Titulares y Más weekend edition has been rebranded to Zona Mixta TYM. Led by Miguel Gurwitz and renowned Mexican soccer star Carlos Hermosillo, Zona Mixta presents the most popular, noteworthy and talked-about sports news of the week in a dynamic format and featuring a variety of segments including fan opinions and guest appearances who are engaged in different segments throughout the duration of the show.