Todd Yellin of Netflix: We deliver the control of the platform experience to the consumer

Under the premise of connecting the world with great stories, Netflix aims its efforts in delivering content to users according to their genre tastes.

Todd Yellin, Product VP of Netflix, explained the steps that take to satisfy its users. “First we have a team that looks for the best writers in the world. Second, when we launch a product we do it massively without waiting for any market and step three is to deliver the content in a language that people understand, no matter where in the world they will be watching it. “

This is how in 2013 when they launched a product they had available in seven languages; five years later, the contents are in more than 26 languages. In addition, they are betting on subtitling and dubbing. “Another challenge is to design easy-to-navigate platforms. Each device has a different management and we must offer the best experience, allowing us to give the consumer full control of the Netflix experience” Yellin added.

With the design of more intuitive platforms, these must be adapted to each user’s device. “Each person is not chained to a device, they begin on mobile, moves to the laptop and can end up on their homes TV, although not necessarily in this order. The truth is that we try for Netflix to be friendly on any device and that is one of our challenges.”