Ruben González, Nancy Navales and Miguel Herrera
Club América and Toyota Renew and Expand Partnership
15 de julio de 2019
Club América and Toyota announced a two-year and binational partnership extension. The agreement continues Toyota’s status as the official automotive sponsor of Club América in the United States and creates a binational partnership in México.
“We are very excited to renew and expand our partnership with Toyota in the United States. It
was impressive to see how their brand brought to life our partnership in such compelling and
memorable ways. Toyota has a keen understanding of soccer culture and we look forward to
growing our partnership,” said Santiago Baños.
Continuing the success of last year’s Tour Águila, Toyota joins forces with Club América once
again for another series of high-octane matches in the U.S. For the second straight year, fans
will witness the excitement of the most popular team in North America as they compete against
top international powerhouses. The partnership includes multiple touchpoints such as digital and
custom content, broadcast elements with Univision Deportes, marketing extensions, in-stadium
assets, and benefits for all Tour Águila matches.
“We are thrilled to be part of the excitement as Club América kicks off Tour Águila in the U.S. this
month” said Matt Ozawa, engagement marketing manager, Toyota Motor North America. “With
Club América, we continue our commitment to building powerful connections between the
incredible sport of soccer, the players, fans and our trucks – all of which are ready to take on even
the toughest terrains.”