Show Business Extra is set to premier in March

Tr3s debuts new formats Sierralta Entertaintment´ Show Business Extra and concert-driven franchise En Tour
26 de enero de 2013

Tr3s announces new formats that offer viewers exclusive access to the biggest names in entertainment. The daily news format {Show Business Extra;} of Sierralta Entertainment and concert-driven franchise En Tour featuring Wisin y Yandel are set to premier in March and April, respectively. The announcement was made today by Fernando Gastón, Brand Manager for Tr3s. “Show Business Extra is a unique format that offers viewers the balance of Anglo and Latin entertainment news that our Hispanic audiences are looking for. By leveraging Viacom’s unparalleled portfolio of buzz worthy events like the VMAs, EMAs and Movie Awards, Show Business Extra’ will drive value to our stakeholders and build on our competitive position in the market,” commented Gastón. “‘EnTour is a music-driven format that delivers exclusive access to viewers and partners clients with leading Latin recording artists to create engaging branded content,” he added. “We’re very excited about this new deal with Tr3s to bring Show Business Extra to Hispanic audiences and offer a Latin perspective on the latest entertainment news and coverage on today’s biggest stars and red carpet events,” said Miguel Sierralta, President of Sierralta Entertainment.