Tr3s exhibits a ratings boost with its new content strategy for 2013

Tr3s announces a ratings boost with its new content lineup for March. The network experienced triple-digital growth in prime-time among its core demos of 18-34s (up 267%) and 18-49s (up 150%). Hit properties include network premiers of Pedro El Escamoso, Vecinos & El Luchador, as well as fan favorites Quiero Mi Baby and the Top 20 music format. “We’re really proud of the early results we’ve experienced with our new content strategy, which has been driven by the research and dialogue we continue to have with our Hispanic audience,” said Fernando Gastón, Brand Manager of Tr3s. “We see a unique opportunity with the rising multi-generational Hispanic household and their co-viewing connection particularly during prime-time; and we look forward to delivering more content that meets these new entertainment demands.” In April, the network will further enhance its programming slate with new celebrity-access formats Cena de Estrellas and EnTour. Cena de Estrellas captures the excitement and emotion that transpires when a celebrity meets their beloved fans, who are put to the challenge to prepare the star’s favorite meal. EnTour is a music-driven format that builds on the network’s music legacy, while offering music fans and brands exclusive access to the biggest Latin recording artists of the year.