18 de agosto de 2017
Turner has announced plans to launch a new standalone premium sports streaming video service with the expansive collection of UEFA matches serving as a core pillar of the direct to consumer offering. The new OTT sports platform will debut in 2018.
Turner and UEFA, the governing body of European football, has announced a three-year multi-platform rights agreement for the exclusive presentation of the UEFA Champions League and UEFA Europa League beginning with the 2018-19 season.
With this agreement, Turner will be the exclusive media partner in the US for English-language coverage of two of the most popular sporting events in the world and the most prestigious club competition in European football.
The matches will be offered direct to consumers through Turner’s newly-created premium OTT sports platform. Additionally, Bleacher Report – the leading digital destination for millennial sports fans – will serve as a portal to the OTT service and the live UEFA matches offered through the new platform.
“The launch of Turner’s new OTT sports platform and partnership with UEFA aligns with the company’s continued strategy to further expand the distribution ecosystem and our ongoing commitment to engage fans with premium content they crave across all platforms,” commented David Levy, president, Turner. “These highly-anticipated matches and supplemental original programming will be a key foundation for our latest direct to consumer business sports offering, as well as coveted content for Bleacher Report and our leading television networks. In addition to the new audiences we’ll attract through the streaming service, the partnership will leverage the tremendous reach we have with our television networks and Bleacher Report’s position as the leading digital destination for millennial fans.”
The launch of Turner’s sports OTT platform is part of the company’s growing portfolio of direct to consumer offerings including FilmStruck and Boomerang.