Rodrigo Fernández, CEO of TV Azteca´s Estudio 7
TV Azteca: Hasta que te Conocí is the result of working quality content under the co-production model
Aliana González, Caracas|14 de julio de 2016

The results achieved with Hasta que te Conocí -which marked an audience record for the channel on its debut Sunday July 10th- is an example of how quality content made in the co-production model, easily obtains the audience’s positive response, said Rodrigo Fernández, CEO of TV Azteca´s Estudio 7. “We are very happy to have a high manufacturing quality product on our screen, thanks to the fact that we are sharing costs with different platforms. The TV audience is the big winner”. Fernandez bought the idea three years ago from Fernando Barbosa, senior Distribution and Production VP at Disney Media Distribution Latin America, and together they created the business model they have been working on until they achieved results with the series that narrates the life of Juan Gabriel. The day of its debut, it was the program the audience watched most, exceeding Televisa with a dramatic product for the first time in more than 10 years. On Twitter, TV Azteca´s CEO @SalinasBenjamin, said “The story @soyJuanGabriel the idol of Mexico was a success! #HastaQueTeConocíMX seen by 12.7 million people on @Azteca”.
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