Emilio Aliaga, Digital Content VP at TV Azteca

TV Azteca: For the World Cup we have content that goes beyond TV
26 de abril de 2018

Emilio Aliaga, Digital Content VP at TV Azteca explained that for the 2018 Russia World Cup, they are preparing digital and social coverage that starts in June with original exclusive content, additionally supported on its influencers, who have the power to amplify the message.

“We have a lot of surprises, we are going to send a team to Russia and produce content from there to interact with fans and talent. We will start to talk about the history of soccer world cups in a digital way and from the fan’s perspective. It is not content replicated from that on TV,” he assured.

The executive said that more than 15 professionals will cover the World Cup, along with eight who will travel to Russia to report directly to digital. He stated that after making changes to Azteca Deportes’ Facebook account, now, it is the platform’s biggest community, even bigger than the competition’s.

The TV network has a social network of more than 50 million followers, including those of its accounts and its influencers, and, explained Aliaga, they have achieved great synergy between talent and production. Advertisers have relied on this strength to take across the message and they have recently added 15 brands with sections and sponsored content linked to the World Cup.