Ana Celia Urquidi is in charge of the Talent Coordination at TV Azteca (in the picture with Ríchard Izarra, Editor-in-Chief at PRODU)
TV Azteca: To make an original production is always a big challenge
14 de octubre de 2016
Ana Celia Urquidi, in charge of the Talent Coordination at TV Azteca, in an exclusive interview with Ríchard Izarra, Editor-in-Chief at PRODU, tells her plans upon her return to TV Azteca.
Throughout her career she has produced more than 35 stories, including telenovelas, series, and others. Telenovela is a format she has enjoyed very much.
“We have been receiving lots of material from the start of April,” and this has given them time to make a very conscious analysis, “mainly regarding the story we are going to tell.”
She sees “that the characters, the story, is not a repetition, that it is not boring, that it doesn´t follow a similar pattern to something previous”. They have been working on this for six months to start making their first original productions.
“To make an original production is always a big challenge because it is not the same to have a proven story that you just have to adapt.”
What they are going to make is a melodrama, “because it is the genre that the audience in Mexico and Latin America consume, it is what we like, what we identify with.” That is the case of Desaparecida, one of the new productions that, together with La Fiscal de Hierro will be launched in two weeks.
Urquidi, used to be an actress and worked for 19 years with Epigmenio Ibarra in Argos, and she will be at Mipcom junto a Joshua Mintz.