Paco Jiménez, managing director Twitter México

Twitter, Where Soccer Lives shows the importance of talks on this platform
20 de julio de 2022

Held this Wednesday, July 20, was the event known in Mexico as Twitter, Donde Se Vive el Futbol (Twitter, Where Soccer Lives), organized by the social network to speak of all that is coming over the next six months with regard to the 2022 World Cup, while also providing data, news about the latest trends and even inspiring stories that have occurred on this soccer-linked platform.
“We’re super excited. After two years we have the chance to get together with our partners, agencies and advertisers. So what better time to talk about Twitter, where soccer lives,” said Paco Jimenez, managing director of Twitter, Mexico.
In that sense, he noted that 94 percent of the people using Twitter are World Cup fans, about which their capacity for conversation is “impressive.” He also recalled that in 2018 some 18 million tweets were posted about the National Team and Russia, and which positioned Mexico as one of the biggest sources of content and conversations concerning this sports event. With regard to those figures, Jimenez considered it more than reasonable that advertisers should take part and be seen.

Coverage of the upcoming event went from relevant data to inspirational stories. For example, Bruna Piovesan, senior manager of Global Business Brand at Twitter, noted that 71 percent of users agree that this platform comes up with content that others don’t.

Also coming onto the scene was Emmanuel, the little boy who became popular on Twitter after being caught on camera crying with emotion over a goal scored by Chivas player Carolina Jaramillo. His dream came true after the sight of his emotion led to an agreement over the social network between Volaris and Chivas to buy him an air ticket to attend the final.

Also taking part in the event were Omar Schoilet, Marketing & Analytics SpLatam; Juan Fernandez Niño, CEO of OMD LatAm; and Renato Herrera, head of Strategy at OMD.
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