TJ Adeshola also mentioned the company’s 6-years relationship with the WNBA (Women's Basketball League) and their alliance with E! News

Twitter: Our broader partnership with FOX Sports allow us to offer live highlights and previews of the 2022 FIFA World Cup for the first time
Maribel Ramos-Weiner|13 de mayo de 2022

TJ Adeshola, Head of Global Content Alliances at Twitter, highlighted in the company's NewFront extra features in several of its alliances in sports, one of them with FOX Sports where for the first time the network will offer live highlights and previews of the 2022 FIFA World Cup on the platform. This partnership will also extend to the FIFA Women's World Cup in Australia.

This move also includes Formula 1. He also mentioned Twitter’s 6-years relationship with the WNBA (Women's Basketball League), and their alliance with E! News, where the show will launch a new one specifically made for Twitter this year.

He also highlighted the relationship with Condé Nast, with whom they released content from the Met Gala this week, and Essence. In addition, Adeshola announced that they have entered into a new alliance with REVOLT.

The presentation also included Sarah Rosen, Head of Content Alliances for the US; JP Maheu, VP of US Customer Solutions and Robin Wheeler, VP of US Customers.

Wheeler, who 10 years ago was the first to close a Twitter Amplify deal, noted that Twitter is the first social network to partner with NBCUniversal and iSpot.tv.
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