ENGLISH

UDN outperforms ESPN, FOX Sports 1 and NBC Sports Network during Liga MX final in primetime

December 15, 2015

Nastascha Contreras


In primetime on Sunday 13th, UDN was the #1 cable sports network, regardless of language, out-delivering all sports networks, including ESPN, Fox Sports 1 and NBC Sports Network, among all key demos. The Pumas vs. Tigres Liga MX finals match, aired at 9pm ET on UniMás with a simulcast on UDN, delivered an average of 2.8 million Total Viewers 2+ and 1.6 million Adults 18-49, acordding to Nielsen. The broadcast reached 5.4 million Total Viewers who tuned into all or part of the broadcast.This was the most-viewed club soccer match on any network since 2013, outperforming English Premier League (EPL), UEFA Champions League, Major League Soccer and other leagues.Univision Deportes delivers the largest Liga MX live stream of all time. The second match between Pumas vs. Tigres was the most-streamed in Liga MX history: nearly all (88%) of the match’s streams occurred in the Univision Deportes app. The match delivered over 1.0 million minutes watched, acordding Adobe Analytics.