The Hispanic Marketing Council (HMC)
announced the jury for the HMC Strategic Excellence Awards
, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Led by jury president Maurice Cooper, senior VP of marketing at Target, the roster features executives representing Hispanic marketing, media and digital agencies, as well as key client leaders.
The full panel of judges
· Maurice Cooper, senior VP of marketing at Target and president of the jury
· Carmen Barker, global brand manager, VASELINE at Unilever
· Tachea Corbett, group strategy director, the community
· Roberto Hernández, director social & digital strategy, Dieste, Inc.
· Claudia Oddo, audience marketing, Pandora
· Jennifer Woods, managing director-VP insights & strategy, Captura Group
“The HMC Strategic Excellence Awards exclusively honors the strategic craft of unearthing cultural insights to inspire meaningful advertising campaigns and engagement plans,” said Victor Paredes, chair of the HMC Strategic Excellence Awards Committee and VP of creative strategy at UniWorld Group, Inc. “These awards fuel our industry and differentiate our valuable expertise in today’s marketplace. With the multicultural majority on the rise—already a reality for those 18-and-under, culturally-relevant insights coupled with higher multicultural marketing investment is a fundamental business imperative.”
Open to U.S.-based agencies whose media has run since January 2020, the HMC Strategic Excellence Awards feature a simple submission process similar to that of Cannes and FIAP. There are six categories that will be judged: Best Cultural Insight, Mainstream Impact, Impact on Innovation, Pro-Bono, Shopper & Experiential Excellence and Media Connections & Content Strategy.
to apply for the 2021 HMC Strategic Excellence Awards—deadline to enter is May 7, 2021 at 5pm EDT. The winners will be announced in June 2021 and featured as part of a series of thought leadership webinars.