Rodríguez: This performance validates for us that despite the disruption in our industry, our linear and digital content strategy is solid
Univision’s portfolio delivering audience growth
18 de septiembre de 2020
As the full 52-week season comes to a close, Univision’s portfolio of television networks, comprising of Univision, UniMás, Galavisión, and TUDN, is set to become the only major media group in the U.S. to deliver audience growth during the 2019/2020 season.
Featuring an insights-driven programming strategy and diversified content slate across its portfolio, Univision’s family of networks have bucked industry-wide trends to deliver year-over-year primetime audience increases among Adults 18-49 (+8%) and Adults 18-34 (+11%) versus audience declines for FOX Entertainment Group (-0.4% with Adults 18-49, -4% with Adults 18-34), Disney-ABC Television Group (-18% and -24%), NBCUniversal (-16% and -21%) and ViacomCBS (-18% and -23%).
The impressive year-over-year increases for the portfolio has been fueled by broadcast networks Univision and UniMás, which became two of only three major broadcasters to deliver growth during the 2019/2020 season, while Galavisión and TUDN completed banner years as two of the leading destinations for Hispanic America on cable. Rounding out the portfolio, Univision Digital continues to be the No. 1 Spanish-language digital property in the U.S. among Hispanics.
“We recognize the truly unprecedented times that we are in, and take great pride in providing our community an array of programming options designed to inform, empower, and entertain. Whether it is Univision Noticias that delivers trusted news and information, our world-class soccer offerings, or our feel-good romantic comedies, epic dramas and family-friendly realities, we are committed to bringing our audience the content that they can’t miss,” said Jessica Rodríguez, Univision’s president of Entertainment and CMO. “This latest performance validates for us that despite the disruption in our industry, our linear and digital content strategy is solid, and we are excited to continue to build on our momentum across all of our platforms this fall.”