01 de marzo de 2016
Univision Communications Inc. (UCI) announced the launch of a new marketing campaign, United We Stand, Together We Grow, to showcase the multimedia Companys position of standing united with its growing, influential, multicultural audience and will serve as its message platform across the company for the year, as well as the theme for UCIs Upfront presentation to advertisers at 11am on Tuesday, May 17th, 2016 at the Lyric Theatre in NY. Aimed at reaching the Companys distribution, advertising and marketing partners, the campaign highlights UCIs core differentiators: young and influential viewers, massive unduplicated reach and commitment to serving the needs of its multicultural viewers bilinguals, millennials, die-hard novela devotees, sports fans, political and news junkies or just lovers of entertaining multiplatform content. The Univision story is a unique one that no other media company has. Our campaign illustrates our ability to reach high value, multicultural consumers in the U.S. by delivering on our unyielding mission to inform, entertain and empower our audience anywhere, anytime. With fun and inspirational creative, this campaign demonstrates Univisions unique ability to help our marketing partners deliver sustained business growth, said Jessica Rodríguez, EVP and Chief Marketing Officer, UCI. Hispanics are one of the fastest growing demographics of the U.S. population, and we are the best partner for advertisers seeking to reach this audience today and in the future, added Keith Turner, UCIs president of Advertising Sales and Marketing. The campaign, which was led by UCIs EVP of Marketing and Content Partnerships, Jennifer Ball, and features concepts developed by the Our Man In Havana agency and designs by Blanco Lorenz, will include out of home billboard displays in key markets, as well as print, digital and e-newswire advertisements.
01 de enero de 2016