Keith Turner, president of Advertising Sales and Marketing of Univision Communications Inc.

Univision heads into the 2014 upfront selling season from a solid position

Maribel Ramos-Weiner|25 de abril de 2014


“As a company, Univision has evolved from what was once a niche broadcast network into a multimedia powerhouse and the response has been very positive. For advertisers, that means we are one company that delivers results across all platforms. We understand that advertisers don’t want just a simple TV spot anymore, they want a ubiquitous connection to the consumer, and we are leveraging all of our assets to make those multiplatform opportunities available,” said to PRODU, Keith Turner, president of Advertising Sales and Marketing of Univision Communications Inc. He said that Univision is heading into the 2014 upfront selling season from a solid position. “We closed the biggest upfront in the company’s history last year, as well as set new records for each consecutive quarter,” he said. Turner indicated they have activated more than 95 new brands already this year, across all major categories. New brands include Samsung Galaxy S4, Nutella and Southwest Airlines, among others. “We work with clients to develop meaningful campaigns that resonate with their target audiences in a culturally relevant way and have the ability to develop branded content opportunities in all of our Univision-produced content as well as all of the Televisa content, which includes the blockbuster novelas. Our efforts also include transmedia opportunities that combine TV, digital, social, and radio to bring consumers immersive multi-platform content experiences like never before,” adds the executive.