Emilio Aliaga, VP, Digital Content, Univision Communications Inc.
Univision launches Novelas Xpress for new short-form telenovela format
20 de noviembre de 2014
Univision Communications Inc. announced the launch of Novelas Xpress, abridged versions of popular telenovelas that deliver all the drama and passion of the original stories in smaller and more concentrated packages 15 hours in total length or less. Novelas Xpress, available via desktop as well as mobile, launched with seventeen of Univisions all-time greatest hit novelas including Amores Verdaderos, El Triunfo del Amor, La Madrastra and Rosa Salvaje. Eight titles are available exclusively on the companys online digital video network, UVideos, and nine through a partnership with Hulu. Univision has worked with Hulu since 2011. There is no denying that the media landscape has changed, which is primarily driven by the strong appetite for digital content on mobile devices. With this innovative take on our most popular entertainment format, we are able to bring additional ways for our audience to experience their favorite programming as well as engage new viewers, said Emilio Aliaga, VP, Digital Content, Univision Communications Inc. Novelas Xpress brings together three years of insights about our digital Hispanic audience, combined with Univisions commitment to innovate and adapt to the digital video trends. This format is perfect for the mobile Hispanic viewer and we are excited the English subtitles will invite a broader Hulu audience to check out these engaging Univision hits, commented Rodrigo Mazon, director of Content Acquisitions at Hulu. Novelas Xpress, which compliments Univisions existing popular slate of prime-time novelas, marks the trend of Hispanics and short-form video consumption, particularly on mobile.