30 de mayo de 2017
Univision Communications has partnered with Videology, a software provider for converged TV and video advertising. The cross-screen planning, forecasting and measurement capabilities that Videology offers will bring added media value to Univision, which continues to offer more content on more digital platforms, while it diversifies the range of its programming.
“Univision is always looking for new ways to create connections between our audience and advertisers. Our partnership with Videology will offer a state-of-the-art platform that enables automated capabilities for clients, therefore offering advertisers a wide array of new opportunities to attract the Hispanic consumer using cutting-edge digital technology” said Steve Mandala, EVP of Advertising Sales at Univision.
With over 60% of advertisers predicting that more than half of TV buying will be done programmatically in the coming years (Ad Perceptions, February 2017), the collaboration between Univision and Videology aims to leverage opportunities in audience-based selling and the ability to deliver data-driven solutions for clients seeking to connect to Hispanic consumers.
“We're delighted to be working with Univision in helping them bring advanced TV solutions to their advertisers” said Founder and CEO at Videology, Scott Ferber. “Advertisers and agencies are increasingly interested in applying advanced and first-party data to all their cross-screen video campaigns, including television. Our partnership with Univision helps ensure that the important Hispanic consumer base is included in this growing trend.”