Juan Carlos Rodriguez, president of Sports for Univision and Televisa
Univision to relaunch multi-platform sports media brand as TUDN on July 20
09 de julio de 2019
Univision Communications Inc. will relaunch its multi-platform sports media brand and leading cable sports network as TUDN on Saturday, July 20. Extending across Univision’s robust linear, audio and digital portfolio, TUDN will deliver more live soccer than any other U.S. media brand while offering viewers a richer and more engaging experience than ever before.
Built to serve the most passionate fútbol fanáticos in North America, the TUDN brand identity signals to viewers that this is “Your Sports Network.” The tagline, Vivimos TU Pasión, translates to We Live Your Passion.
On July 20, the nation’s No. 1 Spanish-language sports network – currently known as Univision Deportes Network – will become the 24-hour television home of TUDN in the U.S. The network will bring together the top sports programming, talent and production capabilities from the U.S. and Mexico through a collaboration with Grupo Televisa, which is simultaneously debuting the TUDN brand in Mexico. Studio programming on the new joint network will broadcast live and original content from 8am to 1am daily, ensuring fresh content with up-to-the-minute news, analysis, and opinion.
The launch on July 20 coincides with the opening weekend of the 2019 Torneo Apertura for Liga MX, the most-watched soccer league in the U.S. TUDN’s debut telecast will feature a doubleheader on the long-standing Sábado Futbolero franchise, with Club América taking on Monterrey at 8pm ET and Necaxa hosting Cruz Azul at 9:55pm. As part of launch week, TUDN will also deliver the first-ever matches from the inaugural Leagues Cup, a new annual competition between Liga MX and Major League Soccer debuting this month, on July 23-24. Univision is the official Spanish-language broadcast partner for this event in the U.S.
“Upon its debut, TUDN will be the largest Spanish-language sports media brand in the world. With a bold new content slate built around live programming and the best team of experts in the industry, this new powerhouse identity will resonate with fútbol fanáticos throughout North America and raise the bar for coverage of the world’s most beloved sport,” said Juan Carlos Rodriguez, president of Sports for Univision and Televisa.