08 de mayo de 2018
In advance of its celebration of Culture Unbound at an experiential advertiser Upfront showcase on May 14 and 15 in New York, Univision Communications Inc. (UCI) unveiled a robust slate of new initiatives to serve its marketing partners.
“We are transforming UCI for the future, and our unwavering commitment to the Hispanic community is our number one priority. The rollout of these meaningful new advertiser services ensures UCI is well positioned for dynamic growth in 2018,” said Randy Falco, president and Chief Executive Officer of UCI.
At a press briefing in New York on May 4, Tonia O’Connor, UCI’s Chief Revenue Officer, spoke about how the company’s modern consultative approach – built on the intersection of distribution, data, and advertising – helps marketers leverage UCI’s exceptional relationship with a highly coveted consumer demographic.
UCI announced 20 digital content initiatives that will enhance the Company’s existing relationship with consumers and provide meaningful entry points for marketers in the year ahead. These partnerships include brands like ACE Media – the content and production arm of the NFL Players Association, Facebook Watch, Oath, POPSUGAR, Snapchat, TED, and The Players’ Tribune.
The Company also unveiled Aperture by Univision Communications, a suite of data-driven advertising tools, as well as plans to invest heavily in content development with the launch of UCI Studios, a new enterprise-wide content studio that will leverage the power of Fokal, a best-in-class analytics firm. UCI Studios will bring Onion Labs, Studio@Gizmodo and UCI’s creative arm under one umbrella for the very first time.
Also, Univision NOW will partner with BBC Studios, Comarex, RCN, RTVE, Televisa, Viacom, and others for new streaming SVOD service.
“Think of it as the epicenter of Spanish-language entertainment – anchored and curated by Univision and bringing together the best titles from around the globe by other leading media companies and content creators,” said O’Connor.
The platform will be comprised of four new verticals that will give fans access to the best collection of content from around the globe, including binge-able dramas, non-scripted programs, children’s programming and international telenovelas.