14 de mayo de 2017
Univision Communications Inc. (UCI) is hosting its annual Upfront presentation on May 16 to unveil its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions.
The presentation, titled Proof of Passion, will take place at the Lyric Theatre in New York City, and will be hosted by UCI’s President of Advertising Sales and Marketing Keith Turner, and EVP of Advertising Sales Steve Mandala, with special guest appearances and performances throughout the event.
Displaying UCI’s full spectrum of media brands and how they are utilized to create result-driven opportunities for marketers, UCI’s presentation will center on the concept of Proof of Passion and highlight the five passion points driving audience engagement – Soccer, News, Family, Music, and Drama.
UCI’s commitment to developing these key content verticals in order to drive passion and create connections between audiences and advertisers allows marketers collaborating with UCI to reach a valuable consumer group – U.S. Hispanics.
UCI also reaches valuable young and diverse audiences through a powerful group of digital-first, consumer-driven brands organized under the umbrella of Fusion Media Group (FMG). The recognized sophistication of FMG’s branded content creation and distribution capabilities provides marketers with access beyond Spanish-language, as each brand uniquely serves a different facet of the American youth consumer.
To date, the Company estimates its full portfolio reaches on average 108 million unduplicated media consumers each month – a 34% year-over-year improvement resulting from UCI’s continued evolution.
“As Hispanic America’s most trusted media source, Univision knows best which passion points drive audience engagement and has the power to leverage those passion points for any brand not only looking to meaningfully connect with consumers across our multiple platforms but that delivers actionable results. From more catered programming to improved access to content, we have enhanced our diverse portfolio to meet the needs of not only the next generation of American youth, but also our valued clients. Our strategy continues to center around connecting and engaging with the audiences of the future and maintaining our unwavering commitment to authenticity and excellence,” said Randy Falco, president and Chief Executive Officer of Univision Communications.
“Passion for Univision’s content runs deep for Hispanic America and millennials, regardless of language. There’s no doubt that in media, content drives passion and creates connections between audiences and advertisers while delivering results. Whether it’s news, soccer, drama, family or music content, we believe we are uniquely positioned to engage and capture the passion of our viewers and create enhanced growth opportunities for our partners. Our portfolio, combined with the unique passion within our content and among our audience, enables us to adapt and change as our audiences’ and partners’ needs evolve.” said Turner.