Fernando Colunga is one of the stars of Ladrones

US TV premiere of Ladrones on Cinelatino was followed by 295,000 viewers across the three airings

07 de septiembre de 2018

The U.S. television premiere on Cinelatino of the box office hit Ladrones (Thieves) on Sunday, September 2, was the highest-rated Spanish-language cable program during the 11pm timeslot among Adults 18-49, outperforming every other Spanish-language cable network, including Galavisión, Discovery en Español, ESPN Deportes, FOX Deportes, Universo and Univision Deportes, according to Nielsen.

Cinelatino premiered the blockbuster film with back-to-back showings at 9pm and 11pm ET, followed by a third airing the next day as part of a special Labor Day stunt featuring a selection of top-performing hits. Among Adults 18-49, the 9pm ET premiere delivered 70,000 viewers, with an additional 42,000 viewers for the 11pm showing and 58,000 viewers on Monday for a cumulative holiday weekend audience of 170,000 viewers among this coveted demo. Among Persons 2+, the network accumulated 295,000 viewers across the three airings.

“Outperforming every single Spanish-language cable network during primetime is a huge accomplishment, especially considering networks like Galavisión have ten times the distribution of Cinelatino. This reinforces that providing exclusive and culturally-unique theatrical premieres that appeal to multigenerational Latino homes—especially during holidays—is the formula for out-delivering our promise to advertisers,” said Alan Sokol, president, and CEO of Hemisphere Media Group, the network’s parent company.