The predictions span the digital and social media space, healthcare and technology,
Red Havas Announces 10 Global Predictions To Empower Post-Pandemic Communicators And Marketers
10 de febrero de 2021
Red Havas, the global Merged Media micro-network specialized in earned, social and experiential storytelling with content and data at the heart, today released its 2021 "Red Sky Predictions" report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.
The predictions span the digital and social media space, healthcare and technology, the workplace and travel, each analyzing the communication challenges and opportunities posed by the global pandemic.
"COVID-19 sent many of trends we forecast in previous editions of Red Sky Predictions into overdrive," said James Wright, global CEO, Red Havas, and global chairman, Havas PR Global Collective. "In modern times no year has been as disruptive or as clarifying. Last year helped us to see more clearly what matters and what doesn't. What's possible, what's vulnerable, what can't wait a day longer, and what we all stand to lose, as individuals and professionals. Our goal for our predictions this year is to serve as a playbook for communicators to help make sense of the lessons the pandemic has taught us."