JC Acosta will explore The Future of Content and discuss how the organization is transforming its business model
ViacomCBS´ JC Acosta to keynote speak at MIPCancun
15 de octubre de 2020

MIPCancun Online+ 2020 announces Juan “JC” Acosta, president of ViacomCBS Networks Americas, will headline as a keynote speaker for the 7th edition of MIPCancun, as it unveils details of this year’s conference programme to be held entirely online.

MIPCancun Online+, the only dedicated international TV content market for Latin American and US Hispanic audiences, will take place online, 17-20 November 2020.

In an insightful keynote session, JC Acosta will explore The Future of Content and discuss how the organization is transforming its business model and how ViacomCBS’ mix of free and paid models, partnerships, and their content studio, ViacomCBS International Studios, will play a pivotal role in the future of entertainment in Latin America.

MIP Cancun director, Bénédicte Touchard De Morant, says, “The topic of JC’s keynote could not be more relevant or timely. It will be hugely valuable to our participants and form an integral part of our program. We want to help businesses to move forward after months of being on pause. Distributors need to launch programs. Buyers need to fill schedules. Producers need financing. With key buyers and production companies already confirmed, MIP Cancun Online+ is about more than online meetings, it’s about reconnecting a community.”

JC Acosta, president of ViacomCBS Networks Americas, comments, ”I want to thank MIP Cancun for this opportunity to share and discuss our transformative strategies to meet the demands of our partners and customers at ViacomCBS Networks Americas. I am honored to be part of such an incredible conference.”

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