ViacomCBS restructures its international networks division

ViacomCBS Inc. has unveiled management restructure of its international networks division, which is intended to leverage the company’s expanded operations post-merger to drive new growth opportunities across brands in key international markets.

The reorganization will simplify ViacomCBS Networks International into two brand groups and three pan-regional management hubs, reporting to David Lynn, president & CEO of ViacomCBS Networks International (VCNI).

Kerry Taylor, currently EVP of MTV International and Chief Marketing Officer for VCNI UK has been promoted to EVP of VCNI Entertainment & Youth Brands reporting to David Lynn and Chris McCarthy, president of Entertainment & Youth Brands, ViacomCBS Domestic Media Networks.

Jules Borkent has been promoted to EVP, VCNI Kids & Family, reporting to David Lynn and Brian Robbins, president, Kids & Family Entertainment, ViacomCBS Domestic Media Networks.

Lynn commented, “Consolidating our international flagship brands into two groups will simplify our structure and more closely align our business with ViacomCBS’ U.S. brands, enabling us to share more content and resources across our different brands and extract maximum value from our content investment and libraries.”

JC Acosta is the third of the division’s senior pan-regional leaders, having recently been promoted to president, ViacomCBS Networks Americas. In this role, Acosta is responsible for the company’s operations across Latin America – including the key markets of Argentina, Brazil, and Mexico – as well as in Canada and the US Hispanic market. He is tasked with the ongoing expansion of ViacomCBS’s portfolio of networks, streaming services and associated businesses across the region including its fast-growing Studios business in the Americas; Argentinian free-to-air broadcast market leader, Telefe; and, digital services including Porta Dos Fundos.

Both Borkent and Acosta succeeded Pierluigi Gazzolo, who prior to his recently announced promotion to president of Studios and OTT for ViacomCBS Networks International was president, VCNI Americas and EVP of Nickelodeon International. Gazzolo, who also reports to Lynn, assumed his new dedicated role on the 1st of this year and is an integral member of the VCNI leadership team focused on two key growth areas.