Victor Kong of Entravision Cisneros Interactive: We’re out to position ourselves as world leader in digital advertising solutions
13 de junio de 2022

Recently Entravision Cisneros Interactive announced its new operation in Latin America as a means to solidify even more its offer of digital advertising solutions in the region. This change confirms the company’s sustained growth in its search to consolidate its position as a world leader in the field.

“This strategy will allow us to access partnerships with top level companies seeking allies with a global footprint. Entravision and its new operation will be able to keep growing into others areas and will only strengthen our already strong relations with existing business partners,” said Victor Kong, CEO of Entravision Cisneros Interactive.

With more than 4,000 advertisers in 18 Latin American markets, the new division of Entravision Cisneros Interactive adds exclusive business connections with Meta, Spotify, LinkedIn, Snapchat and Anzu, a global advertising leader in online games. As well as revolutionizing other assets focused on providing mobile advertising services, there is Audio.Ad, Ad-Network, the one and only leader within the digital marketing industry in audio.

“That’s why the main challenge is to combine synergies and new partnerships with the goal of positioning ourselves as the world’s leading company in digital advertising solutions, at the service of emerging economies,” Kong added.

It is predicted that in 2022 the total digital ad spend in Latin America will grow some 15 percent and continue growing, so that digital advertising will become the second most important media in the region, representing a third of the total advertising investment.

Creativity meets sustainability

PRODU returns in 2022 to the annual edition of the Cannes Lions Daily, following the pause caused by the Covid pandemic. For the 11th year, the vision of multicultural agencies sketched the panorama created by such present-day realities as the sustainable practices that help reduce the impact of carbon emissions on development; the production and function of advertising; the thought that diversity, equity & inclusion (DE&I) should rule in any marketing strategy; that data should shape the design of the experience; and that the pandemic reformulated business.

This edition is based on contributions from Flor Leibaschoff, co-founder/chief creative officer, and Aldo Quevedo, CEO/creative chairman of BeautifulBeast; Gustavo Lauria, co-founder & CCO, and Marco Vega, co-founder & president of We Believers; Ingrid Otero-Smart, president & CEO, and Elias Weinstock, VP/chief creative officer ofCasanova//McCann; Luis Miguel Messianu, founder-chairman/ McDonald’s global chief creative officer, alma/DDB; Tanya De Poli, founder & COO, and Checha Agost Carreño, founder & CCO of Founders; Gustavo Sarkis, chief creative officer, Conill; Tony Waissmann, CCO of Republica Havas; Arlene Armenteros, general manager of Ogilvy Miami; Guillermo Bernal, head of Digital Integration at Archer Troy; Maria Lujan Donaire, executive creative director, HOY Buenos Aires by Havas; Diego Wallach, chief creative officer, Publicis WW, Mexico; and Jessica Apellaniz, chief creative officer of Ogilvy LatAm.

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