WARC, the global authority on marketing effectiveness, has launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results.

Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally.

Philip Thomas, President, Ascential Marketing Division and Chairman of LIONS, says: "The WARC Effectiveness Awards offer marketers a global benchmark against which to assess just how well their marketing is working. Using the WARC/LIONS Creative Effectiveness Ladder as part of the judging process will give the industry a universal standard showing what great effective work looks like."