WARC Effectiveness Awards 2021, in association with LIONS, are launched
12 de enero de 2021

WARC, the global authority on marketing effectiveness, has launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results.

Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally.

Philip Thomas, President, Ascential Marketing Division and Chairman of LIONS, says: "The WARC Effectiveness Awards offer marketers a global benchmark against which to assess just how well their marketing is working. Using the WARC/LIONS Creative Effectiveness Ladder as part of the judging process will give the industry a universal standard showing what great effective work looks like."