Gustavo Lauría, We Believers and Chavo D’Emilio, McCann Buenos Aires
EL SOL- We Believers the big winner at El Sol Festival
Liz Unamo / Madrid|09 de junio de 2019
The multicultural agency We Believers was awarded two Grandes at the El Sol Festival for its Traffic Jam Whopper campaign for Burger King.
“El Sol is very respected by us and winning is not easy. Luckily we did it with advertising for one of our main clients," said Gustavo Lauría, co-founder and CCO of We Believers.
The campaign won gold and silver in Outdoor, and gold in Media. In Digital and Mobile it was awarded two golds and a bronze, in Activation and Brand Experience it got the gold and in Innovation, silver.
The festival’s Grand Jury praised the campaign designed to ease the frustration of drivers and passengers in big cities with a delivery service that takes Whoppers directly to the door of the customer’s car when it is stuck in traffic.
“It’s a great idea, beyond how the use of data can make deliveries easier, because it does so by announcing to motorists how much congestion and how long a wait they have ahead of them by means of highway marquees that activate accordingly,” said Alfonso Gonzalez, CSO of Havas Media Group Spain.
“It was a digital/mobile piece that crossed data. Amazing how different platforms were integrated into one big idea," added Eduardo Marques, CCO of Publicis Spain.