We have a very aggressive streaming strategy

Everything is ready for the launch of Paramount+ in the region, which will be available starting Thursday, March 4. JC Acosta, president of ViacomCBS International Studios & Networks Americas, commented to PRODU that the huge differential the platform will have is content, both in its library and in the original production, that includes all types of genres and for all ages: Viacom content, CBS, Showtime, Paramount+, and VIS originals, at a very competitive price.

It will include over 50 original series, of which 36 will be released this year. Additionally, it will have a library of more than 30 thousand episodes and 2,500 movies.

For its start-up, it established agreements with different e-commerce and broadband providers such as Claro video, Mercado Libre, Izzi, Megacable, Total Play, Claro Brasil, Vivo, Oi, Incomm, and Dish, among others. The goal is for the platform to be available for the entire audience and to make payment means easier.

“The idea is also for them to support us in marketing and offer strategies,” said Acosta.

Regarding original productions, he announced the launch of Los Enviados, by Juan José Campanella with Luis Gerardo Méndez, and Cecilia, by the director and writer Daniel Burman, starring the Mexican Mariana Treviño. He furthered that in the next two months they will announce new productions “that will surprise the market”.

He mentioned that the company has a very aggressive streaming strategy that ranges from free content, with Pluto TV, pay-TV, and VOD, to which they are now adding SVOD in order to reach all the audiences.

Acosta highlighted the importance pay-TV has for the company to create awareness, engagement, and brands.