Karla Souza on the ad Dependientes

TurboTax And Grupo Gallegos Launches a New Campaign to Make Tax Payers Relax

09 de enero de 2017


Relax There's TurboTax, is the new advertising campaign of TurboTax, a tax preparation provider firm, that show costumers that they're never alone when it comes to doing taxes. The effort was created in partnership with independent advertising agency Wieden+Kennedy, and multicultural agency Grupo Gallegos, and includes the brand's return and fourth consecutive appearance in America's biggest football game.

“This year's campaign is the next step in redefining the TurboTax brand by proving that TurboTax has human help on demand so that people know they're never alone” said Greg Johnson, Marketing SVP for Intuit TurboTax. TurboTax, from Intuit, includes SmartLook, providing customers in-product access to a live, one-way video connection to a firm expert or credentialed CPA or enrolled agent, to get real-time, personalized answers.

Five spots were produced for the campaign, in both English and Spanish, featuring situations brought to life through playful, hyperbolic storylines that happen between TurboTax experts and customers, played by celebrities Kathy Bates, DJ Khaled, David Ortiz, and Karla Souza. Some of the new spots include: Kathy Bates Scary Dependents, David Ortiz New Job, DJ Khaled The Exercise Program, and Karla Souza Dependientes launched over New Year's, during NFL and college bowl games, with additional spots rolling out over the next few weeks.

The campaign also includes media integrations, digital and social activations and will continue throughout the 2017 tax season in high-impact sports, entertainment and cultural moments, including a 45-second ad on Sunday, February 5th during the Superbowl.
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