López is now also in charge of the content syndication in the region where he closed an agreement on open TV
Zee Mundo: New distribution agreements
Maribel Ramos-Weiner|07 de febrero de 2020
After three years in the market, Zee Mundo today has 11 million subscribers in distribution, with Mexico as the market where the signal has more presence.
In October 2019, it was launched 100% for the subscribers of Telefónica Peru and, as mentioned by Javier López Casella, Head of Business at Zee Mundo and Head of Syndication for Zee Entertainment in Latin America, hope to be able to expand this relation with Telefónica to the rest of the markets it is in. Zee Mundo also entered Claro Perú. Telefónica Perú will also be in charge of the channel´s advertising sales in that market.
“Now in January we closed the contract with PCTV in Mexico and at the same time we have many marketing initiatives for Mexico," highlighted López.
López emphasized that all these agreements include content support to the operators´ VOD platform.
Additionally, they consolidated a syndication agreement for open TV that also serves to spread the channel in the region.
On the other hand, Zee Mundo consolidated with TV Azteca the sales of advertising in Mexico and in other countries in the region.
In US Hispanic the signal continues with distribution in Dish and Sling and still hasn´t entered other operators. "We are making big efforts, but it continues to be a very complicated market," he mentioned.
This year, Zee Mundo will launch two new series: one is Buddha (55x60’) and the other Razia Sultan (80x60’).