Harris Whitbeck, CEO of Zodiak Latino

Zodiak Latino: The Hispanic market is extremely important to the company

17 de mayo de 2011

(Maribel Ramos-Weiner). Zodiak Latino, part of the new Zodiak Latinoamérica, already has several important productions for both the U.S. Hispanic and the pan-regional markets. “For the Hispanic market we produced a season of El peso del matrimonio for Galavisión. It is a reality show that is fun and is real. It takes couples that are not at the same level emotionally and physically. They go through our panel of experts and re-spark the magic in their marriages. It documents a transformation process that makes people want to watch. We are offering it as a format,” said to PRODU Harris Whitbeck, CEO of Zodiak Latino. He was a CNN correspondent in Latin America for over 18 years, and was the host of Disney’s Amazing race, the third season of which airs on Turner’s Space. When asked about the U.S. Hispanic market, Whitbeck said that its potential is not a secret. “Everybody talks about the momentum and the strength of the Hispanic community. Univisión and Telemundo are now among the top four networks in the U.S., and that says a lot. It is a market I’ve always respected and it’s clearly very important for the company,” he added.