Eric Tourtel from Teads: We presented new AR formats at Cannes

Eric Tourtel, Senior VP from Teads Latin America, stressed the importance of being present at Cannes Lions. “Most of our clients are here, as well as our partners and several publishers. Cannes has always been good for networking with people from around the world, people that normally are not easy to have access to. It is also a creativity festival, and technology and creativity are closely linked. In fact today, creativity without technology doesn’t work so well” he said.

Although Teads is a tech company, it now has a creative division, Teads Studio, which is interacting with creative agencies at Cannes and presenting new formats, such as ads with augmented reality (AR) and more.

“Not so many people have showed up this year – attendance has dropped considerably and it’s also shorter, and I don’t know if that’s good or bad. It continues to be very senior and there are a lot of people from Latin America, many more from Brazil than from other countries” he commented.

Tourtel added that Teads has always been very transparent, resolving with its services most of the viewability, fraud and brand safety problems that have risen in the market. “This entire year has seen big changes in a market where many brands have started reducing their investments in platforms like Facebook and YouTube and have bet on spaces like Teads. We work with non-invasive formats and also offer 100 percent safe inventories” he concluded.