Katheryne Molina Medina

OPINION-  Katheryne Molina of Mars: 2018 is the #YearOfWomen, let me tell you why

18 de septiembre de 2018 | Leer en Inglés

From #MeToo to #TimesUp to #PressForProgress the renewal of the women movement is happening today and is consolidating as we speak with tangible call to actions.

The #TimeIsUp team stated in their web that they will advocate for "...equality and safety to improve laws, employment agreements, and corporate policies; help change the face of corporate boardrooms and the C-suite; and enable more women and men...". It's a much focused message, sharp and concrete message for the Hollywood, Media corporations, and it will impact other industries, no doubt. (https://www.timesupnow.com/)

In fact, their advertisement 'sisters' already launched their platform, where they make a somewhat more high-level commitment to "...create equitable and safe cultures...". Though they are only talking about the agency environment. I'm going to make a call out here, this movement will need to pledge to CREATE CULTURE through their work. Obviously we are referring to the ads, the creative pieces they design, craft and sell.

For those working and/or involved with publicity and advertisement industry here is a great opportunity to get yourselves behind ideas such as sponsoring women talent clubs to specifically develop their talent; you can also start a women ad council to track and advice your clients on role of women in creative pieces, and you could also write a marketing ad code with gender perspective for your creatives and clients to pledge for.

#Women and specially #workingWomen need to be represented the right way in publicity. Ad Media plays a key role in shaping behaviors and expectations on society, so #TimesUPAdvertising has a great opportunity to make their mark, not only within their agency offices and policies but to drive cultural change.

Here is their page so you can follow up their progress and activities: http://timesupadvertising.com.

Katheryne Molina Medina
Corporate Affairs Head for Mars Caribbean & Central America