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STARZPLAY rebrands to LIONSGATE+ in 35 countries

The new brand look with graphics package, color palette and design elements will deploy in the U.S. and begin rolling out in the majority of STARZ’s footprint. STARZPLAY will rebrand to LIONSGATE+ in 35 STARZ markets excluding the U.S. and Canada where it will remain STARZ. Brand names for STARZPLAY ARABIA along with South and Southeast Asia’s LIONSGATE PLAY will also remain in place

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